A broad coalition of religious groups is preparing a grass-roots campaign linking fuel efficiency to morality, with some ads going so far as to ask: "What Would Jesus Drive?"

Leaders of the effort are coming to Detroit on Wednesday to meet with William Clay Ford Jr., chief executive of Ford Motor. They will also meet with executives at General Motors.

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A convoy of gasoline-electric hybrid vehicles driven by representatives of religious groups trying to get major automakers to build cleaner, more fuel-efficient cars stopped at General Motors Corp. headquarters on Wednesday.

Their bumper stickers asked: "What would Jesus drive?"

Religious leaders allied with the Evangelical Environmental Network say it's unlikely it would be a gas-guzzling sport-utility vehicle or an oversized pickup.

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Car buyers in four states will soon hear a religious appeal to their environmental conscience: "What would Jesus drive?"^M\
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A Pennsylvania-based environmental group is planning television advertising in North Carolina, Iowa, Indiana and Missouri to urge consumers to park their pollutive SUVs -- Jesus would prefer a cleaner auto, the group contends.

"Economic issues are moral issues. There really isn't a decision in your life that isn't a moral choice," said the Rev. Jim Ball, executive director of the Evangelical Environmental Network, which is sponsoring the "What Would Jesus Drive?" campaign.

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The full AP story is listed in this South African news source, including a link this this web site.

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UK news article The midwestern United States, equally devout in its worship of God as in its worship of gas-guzzling four-wheel-drive vehicles, is about to be asked to choose between the two.

"What Would Jesus Drive?" is the slogan dominating a television advertising campaign about to blanket cities in Iowa, Indiana and Missouri, along with the southern state of North Carolina.
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Jim Ball, Executive Director of the EEN, was interviewed by the Washington Post about the WWJDrive discussion. The article is available here: http://www.washingtonpost.com/wp-dyn/articles/A25595-2002Nov7.html